FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community. FUBUKI™ was designed as an alternative for the snow-loving community. Skiers have long been irreverent nonconformists. Lovers of FUBUKI worldwide continue to shape and cultivate a culture around the colourful boots—one that’s fluid, unconventional, and celebrates personal expression and interpretation. FUBUKI™ represents an off-piste path for those who confidently carve their own tracks on winter’s blank canvas.