New Balance 740

High-top throwback style meets New Balance heritage in the 740 sneaker.

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7 products

Save 40%
#color_Sea Salt with Earth Shadow and Frosted Glass
Save 25%
#color_Blue Agate With White And Sky Blue
740
Blue Agate With White And Sky Blue
Sale price$104.99 Regular price$139.99
Save 25%
#color_Concord Grape With White And Phantom
740
Concord Grape With White And Phantom
Sale price$104.99 Regular price$139.99
Save 25%
#color_Dark Olivine with Silver Metallic and Sea Salt
#color_Rich Oak / Bisque / Pecan
#color_Pink Granite with Mineral and Garter Snak
#color_Grey Matter with Dark Alpine Green and Reflection

Step into vintage basketball style with the New Balance 740—an iconic high-top silhouette originally designed for the hardwood in the 1980s and revived today for streetwear and sneaker lovers alike. At NEON, our curated selection of New Balance 740 sneakers brings you bold '80s energy with modern updates in comfort and materials.

Worn by legendary players in its early days, the 740 features a padded collar, sculpted sole unit, and distinct layered leather and mesh upper that blends athletic performance with standout retro aesthetic. It's a shoe built for those who appreciate heritage design, ankle support, and true old-school presence.

Whether you're pairing it with baggy denim, cargos, or an oversized hoodie, the New Balance 740 adds a powerful throwback element to your rotation. And with subtle branding, premium construction, and era-authentic colorways, this silhouette easily shifts from courtside vibes to elevated casual looks.

Perfect for collectors and new fans alike, the 740 is more than just a retro release—it’s a bold nod to a golden era of sport and style, reimagined for modern wear.