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White With Timberwolf And Raincloud - BB550PWG
Mushroom With Flat Taupe And Sea Salt - BBW550RD
Angora With Copper And White - BBW550AJ
The New Balance 550 has gone from a forgotten basketball silhouette to a global streetwear staple. Originally released in 1989 and reintroduced decades later through limited-edition collabs, the 550 now stands at the forefront of retro sneaker culture.
Low-cut and structured with vintage court DNA, the 550 features a smooth leather upper, perforated panels for breathability, and a rubber cupsole that offers throwback authenticity. Its bold branding and layered overlays nod to the hardwood, while neutral colourways and contrast accents make it endlessly wearable.
NEON carries a curated selection of New Balance 550s in must-have tones—from clean white-on-white to tonal greys, black accents, and seasonal drops. Whether you're into classic athletic looks or pairing them with wide-leg cargos, the 550 offers versatility and retro appeal in one.
Comfortable, iconic, and street-ready, this silhouette fuses sport heritage with modern-day relevance. The New Balance 550 is proof that a clean design can stay timeless.