740
Product details
Rediscover a beloved classic: the New Balance 740. Back from the archives, this iconic sneaker blends 2000s running style with modern details. Its sleek silhouette features an open-knit mesh upper with two-tone accents and angular overlays, creating a distinct visual identity. Experience superior comfort with the ABZORB midsole, which absorbs impact through a mix of cushioning and compression resistance. Plus, reflective accents, molded TPU 'N' logo, and a durable rubber outsole add the perfect finishing touches. Step into the past and embrace the future with the New Balance 740 – order yours today!
- ABZORB midsole for superior impact absorption
- Open-knit mesh upper with two-tone accents and angular overlays
- Sleek silhouette inspired by 2000s running style
- Reflective accents and molded TPU 'N' logo
- Durable rubber outsole
740
Product details
New Balance FAQ
Common questions about New Balance
Learn more about what makes New Balance unique.
What do New Balance style numbers mean?
New Balance style numbers indicate the shoe's category and tier. Lower numbers like 327 and 574 are lifestyle, 990 and above are premium performance. The higher the number, the more technology and cushioning inside.
What does "Made in USA" mean for New Balance?
New Balance's Made in USA line is assembled at their domestic factories using premium materials and higher-quality construction — a step above their standard production, with a fit and feel you can notice immediately.
Which New Balance is right for me?
For running, look at the Fresh Foam X or FuelCell series. For the gym, the Minimus or 624 offer stability. For everyday lifestyle, the 574, 550, and 2002R are the go-to classics.
Are New Balance shoes worth it?
New Balance has a strong reputation for comfort and build quality, especially its premium and Made in USA lines, which use higher-grade materials and construction. Many owners cite all-day comfort straight out of the box as the reason they keep coming back.
