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Smartwool redefined comfort by introducing merino wool to performance accessories—and never looked back. Founded in the Colorado Rockies by ski instructors seeking better gear for the slopes, Smartwool launched in the 1990s with one goal: to keep feet warm, dry, and blister-free. Today, the brand is globally known for its merino wool socks, gloves, and beanies engineered for movement, comfort, and the elements.
At the heart of every Smartwool product is responsibly sourced merino wool—naturally breathable, moisture-wicking, and odor-resistant. It adapts to your body’s temperature, keeping you cool in the heat and warm in the cold. Whether you're hiking, skiing, commuting, or just staying cozy, Smartwool accessories offer all-day softness and performance that never quits.
From ultra-cushioned hiking socks and thermal-lined gloves to slouchy beanies built for après-ski vibes, our Smartwool collection combines technical innovation with everyday ease. Made to move, made to last—these are the accessories that work as hard as you do.